Many start up companies, after they finish all other responsibilities, realize they need a website for their product or service. Unfortunately many owners do not invest in quality and end up disappointed. There are countless examples of people going to one of those website in an hour sites; only to have the site take weeks to create because site is not user friendly. Once they finally have given up, they just post whatever they created and leave it be. This make the site lack the professional feel that their company exhibits, but the website leads potential leads to think this is how their entire company operates.
After months of peers and customers telling the do it yourselfer they need a professional site, they cave. They get in contact with a professional website developer and are satisfied with the results. This route makes the small business owner pay twice though.
Do your research and do it right the first time.