Advertising in Massachusetts | Branding in Massachusetts» branding in Massachusetts http://www.giggidyadvertising.com/blog Find Professionals in MA for advertising and Branding Wed, 27 Apr 2011 14:58:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Things to Do if Times are Slow… http://www.giggidyadvertising.com/blog/things-to-do-if-times-are-slow/ http://www.giggidyadvertising.com/blog/things-to-do-if-times-are-slow/#comments Wed, 03 Feb 2010 15:20:24 +0000 admin http://www.giggidyadvertising.com/blog/?p=107 Right now, no matter what industry you are in. Chance are its slower than it should be.  A good place to jumpstart your winter is to call upon current and old customers.  You already have relationships with these clients and you don’t have to worry about getting through the gatekeeper to get to someone who actually has some power.  This simple effort of calling and seeing how their business is doing, takes minutes of your day.  A good sales person will be able to ask the right questions to see what you can do to help their business and yours.  With any luck, all of sudden your medicore winter just got a boost with out wasting any money or time chasing leads that come up empty.

]]> http://www.giggidyadvertising.com/blog/things-to-do-if-times-are-slow/feed/ 56 Choosing an Advertising Agency Takes Some Research http://www.giggidyadvertising.com/blog/choosing-an-advertising-agency-takes-some-research/ http://www.giggidyadvertising.com/blog/choosing-an-advertising-agency-takes-some-research/#comments Sat, 16 Jan 2010 16:38:16 +0000 admin http://www.giggidyadvertising.com/blog/?p=105  

When your company realizes that they have reached a point where it is obvious that your company needs advertising.  This point may be when you see that your sales have been stagnant for the past 4 quarters; which may be a good thing if it has been a positive during this terrible economy.   Otherwise if you continually barely break even, it is time to start research a quality advertising agency.  A simple google search such as “advertising in Worcester ma” is a good place to start.  From there choose the top 5 or 10 agencies that have a quality websites.  It will become self evident which agencies will offer similar ideas for success as you.  As you research the agencies, you will notice many choose to create websites for themselves that are made to impress other agencies.  Why in the world would an agency choose its competitors over its end users is beyond me.  Many have websites that are difficult to use and leave you questioning what on earth they are trying to push.

After skimming through the top agencies, you’ll want to schedule an appointment with some of the agencies.  Whereas your time is valuable, I suggest emailing the owner the companies for their portfolios. I for example can be reached at Zachary@giggidyadvertising.com

After you receive the portfolio, you will see an idea of what the agency is capable of and what type of direction you can expect.  Maybe a safe modest direction, or an out of the box direction that is sure to generate buzz for your brand. 

After this short work is done, you should schedule an appointment with your agency of choice, at Giggidy Advertising we can be reached at 508-989-8420.  During your appointment, you want to ask as many questions as the account executive is asking.  You are going to want numbers, success rates, examples, remember your money is meant to make you more money that’s why you are deciding to enlist the help of an advertising agency.  If the agency seems lacks, it’s not going to look in the best interest of your company. 

My final suggestion after you have completed the aforementioned is to ask for references.  Not just one or two but at least five.  This will give you a good picture of how the agency works.

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