Recently I was perusinga local business magazine and noticed how many advertisments were of poor quality.  Things that I noticed were not just because I am in the trade but any body reading the publication would notice.  Pixelated graphics, cropping not done properly, spell check not completed, and the worst was company’s logos being grainy and pixelated.  The amount of money invested in these publications, many advertisers use the publication year round which equates into $10,000 to $60,000.  How can a company expect to be thought of as a professional organization if the first thing the potential client notices is a poor quality ad?  I guess it may be work, because people may look at the ad just to see why it is so out of place and not comparable to competitors, but is that really what you want.  I guess it comes back to “good advertising doesn’t always sell more than bad advertising, but at least its good”. 

When your investing 10 of thousands of dollars, it is highly recommended that your company pursue a quality graphic artist, one with a portfolio, one that has worked with your industry before, one that is willing to come to you to work with you and communicate. 

The price of the advertising doesn’t change but the quality sure does!

This entry was posted on Thursday, September 17th, 2009 at 7:31 am and is filed under Advertising in Massachusetts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.