One month after DL Fitness opened their doors in Worcester, MA, the owners began to notice customers enrolling that were not from referrals or their limited advertising. The owners looked into the random customers and learnt that the clients had found them on Twitter.
The owners of DL Fitness did not really understand how Twitter worked, but quickly were informed that their current clients were raving about the classes on Twitter. As a result it created buzz in the online world. DL Fitness set up their own account and not have close to 400 followers who are the studios main advertising.
“We would like to say we had a good advertising campaign, but it seems Twitter is the cornerstone to our success”, the owners said.
Many small business start ups have no ad budget, as a result Twitter is the main source of marketing for these companies. It is easier to set up and update Twitter for low tech individuals than maintaining their webpage.
Small businesses typically get more than half of their customers through word of mouth and Twitter capitalizes on this. Twitter use 140 characters in length to update followers on specials on specific days and time frames.
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